Elegant Variation, A Hack to Retaining Attention

Reading the same words over and over, is boring to a reader. This is why our teachers have always tried to teach us to use a variety of words. And doing so is called "elegant variation".

variación elegante

Attention, what the whole world is looking for. Henche why social networks work, to give us the idea that the world keeps us in mind. Aso, it gives us little nuggets of information, useful or not.

Obtaining attention is one thing, maintaining it is something really different, a much more complicated.

And one form to lose the interest of your readers is the systematic use of the same words. It's boring, repetitive and nobody likes reading the same again and again.

The perfect trick to combat this boredom therefore is elegant variation; the art of using synonyms. It's difficult to do. Even I have issues inventing other ways of expressing practically the same things, especially within the same text, (See what I did here?)

Please allow me to give some examples showing how to use elegant variation. And the first one is pretty simple. Substitute nouns and proper names for pronouns:

  • Joanna plays golf. She really likes it.

I could have written the name "Joanna" twice. And I invite you to say it out loud. It sounds... odd doesn't it? And let's not forget that this is one of the first classes you get when learning English, the use of pronouns, and why.

The next example is less simple:

  • I love New York. I want to live in New York.

Right? Isn't it strange to say it like this? Though, it's not easy to chose something different for the proper name "New York". Until we remind ourselves that many cities actually have a nickname. In this case, a famous one would be "The City That Never Sleeps". And this would be the perfect moment to use it:

  • I love New York. I want to live in The City That Never Sleeps.

And these continue being unproblematic. Let's have a look at this sentence:

  • “Finding a job at 55 is harder than finding a job at 40.”

Twice I used "Finding a job". What would you say about this?:

  • “Finding a job at 55 is harder than LANDING ONE at 40.”

I said the same thing, just using different vocabulary.

This is thus also THE reason to learn more vocabulary. This "landing a job" is something that you need to have heard to know it exists, know how to use it, and even have in in your lexicon, which has increased practicing it. If you know how to communicate the same idea and make it sound different, they will read your articles and also listen to you. Because repetitions tires, you and others.

Thank you for reading this post. And as always, DON'T FORGET TO PRACTICE!

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